My CV

OLUWAPAMILERIN (ERIN) OJO
London, UK | erin@theerinojo.org | 07771238831 | LinkedIn | Portfolio 

PROFESSIONAL PROFILE

I help brands speak with clarity, strategy, and impact. With 4+ years’ experience leading cross-platform content, LinkedIn campaigns, and internal messaging, I turn brand goals into narratives that resonate. From NHS clinics to investment firms, I’ve built content ecosystems that engage diverse audiences, shape perception, and deliver results.

KEY ACHIEVEMENTS

  • Led a digital campaign at Zeed that increased engagement by 15% in under 3 months.
  • Created and maintained a full internal communications system and staff engagement programme at Hilly Fields.
  • Successfully repositioned Platform Capital’s LinkedIn content, resulting in 25% engagement growth in B2B investor circles.
  • Sustained a personal blog for over 4 years, growing an organic audience through authentic content and community interactions.
  • Revamped and managed multi-platform content calendars for three organizations across B2B and B2C contexts.

CORE COMPETENCIES

Platforms & Tools
LinkedIn (advanced), Instagram, Facebook, YouTube, Hootsuite, Google Analytics, Mailchimp, Canva, Microsoft Office Suite, WordPress, SharePoint, Trello, Monday.com, CRM platforms

Capabilities & Strengths
SEO & A/B Testing, Content Strategy, Editorial Planning, Content Scheduling, Data Reporting, Visual Storytelling, Copywriting & Tone Development, Stakeholder Messaging
Strategic Thinking, Cross-Team Collaboration, Attention to Detail.

PROFESSIONAL EXPERIENCE

Hilly Fields Medical Centre (NHS) – London, UK
HR, Complaints & Communications Administrator and Patient Care Navigator | November 2023 – Present
  • Independently write, design, and distribute monthly internal and external newsletters for a patient population of 55,000+, aligning content with NHS priorities and seasonal health campaigns.
  • Co-manage the formal complaints inbox across five sites, drafting timely, empathetic, and policy-informed responses to patient concerns and service queries.
  • Plan and update content across the practice website, ensuring clarity, accessibility, and alignment with current services, health initiatives, and care pathways.
  • Support staff on boarding and internal communication by preparing induction materials and facilitating smooth HR documentation for incoming team members.
  • Lead the visual refresh and regular updates of the digital staff board and contribute to team engagement efforts that reinforce internal brand culture.
  • Previously worked on the front line attending to and triaging 100+ patients daily, balancing empathy with speed and accuracy in a high-pressure environment.
  • Provided administrative support to clinicians, including chaperoning appointments, managing appointment workflows, and escalating urgent concerns.
  • Handled and updated sensitive patient data across multiple systems, ensuring confidentiality and full compliance with data protection protocols.
  • Played a key role in maintaining clear, accessible communication between clinical teams, admin staff, and patients.

Zeed Plc – London, UK
Content Creator & Incentive Strategist | June 2023 – September 2023

  • Designed and implemented digital content strategies tailored to Gen Z and millennial creators, increasing platform engagement by 15%.
  • Worked directly with designers, video editors, and social strategists to produce weekly campaign briefs and social toolkits.
  • Wrote and scheduled content calendars, tracking analytics and adapting tone and format based on user data.
  • Conducted market research to uncover creator trends and align brand narratives with evolving user expectations.

Platform Capital Investment Partners – Lagos, NG
Brand, Impact, and Communications Analyst | July 2021 – May 2022

  • Developed brand communication frameworks used across investor briefs, press releases, and social media.
  • Increased brand recognition by 25% through storytelling-led campaigns across LinkedIn, Medium, and email marketing.
  • Coordinated creative assets with design and PR agencies to maintain tone consistency and stakeholder engagement.
  • Led LinkedIn strategy revamp, improving follower growth and engagement metrics significantly over 6 months.

KiaKia Auctions – Lagos, NG
Brand Analyst | June 2020 – May 2021

  • Spearheaded social copy for weekly email newsletters and product drop campaigns, building a 3,000+ engaged email list.
  • Built and managed content calendars across LinkedIn and Instagram, monitoring analytics and refining output accordingly.
  • Collaborated with creative teams to execute live auctions and brand activations, increasing visibility and user-generated content.
  • Delivered insights from customer feedback and campaign performance to iterate future brand strategies.

TheErinOjo.org – Blogger | 2020 – Present

  • Developed over 70 long-form blog articles with SEO-focused storytelling on branding, purpose, and lifestyle, amassing 18,000+ views.
  • Designed and maintained the blog’s visual identity, ensuring alignment across social extensions (Instagram, LinkedIn).
  • Built a loyal subscriber list and introduced welcome email sequences to increase engagement and retention.
  • Engaged in cross-promotional collaborations with creatives and niche communities to expand reach.

CERTIFICATIONS

  • CMI L7 Strategic Leadership (2024), Advanced Content Marketing, Data Storytelling, SEO Basics (2023), Microsoft CRM & PM Tools (2020)

EDUCATION

  • MSc Management: Cranfield University, UK | September 2022 – October 2023
  • BSc Economics: Babcock University, Nigeria | August 2017 – June 2020

ADDITIONAL INFORMATION

Languages: Fluent in English and Yoruba
Work Eligibility: PSW Visa – Valid until February 2026
Interests: Branding Psychology, Content Creation, Blogging, Baking.